When we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. This modern take on the classic henley is soft, with a special fabric wash for a soft, heathered look. Insanely soft, with a cut that's sharp enough to wear out or around the house, this is the shirt you'll never want to take off.

Puremeso

When we started this company out of our parents' basement we had four shirts - three of them weren't great, and one of them was Puremeso. Every night when we thank God for our company, we spend a few seconds on Puremeso.

Puremeso is the fabric that started it all at The Normal Brand. This was the fabric we developed for our first Normal Shirt. We wanted something that was insanely comfortable and built to last. Puremeso is durable enough to hold up, while still looking effortless. Made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener, this will be the softest, most comfortable addition to your closet.

Model Sizing

Zac is 6’ and is wearing size Medium.

Specifications

Fit
True to size

Fabric Details
1x1 Puremeso rib in 240gsm. Softener Wash

Fabric Content
58% Cotton. 39% Polyester. 3% Spandex

Details
Contrast color, double needle coverstitching at all seams. Twill tape under button placket for durability. Shirttail hem. Long, inset sleeves. Engraved buttons. Back 1/2 moon. Orange bartack. Signature neck tape.

Care
Machine wash with like colors. Turn garment inside out. Only non-chlorine bleach if needed. Tumble dry low. Cool iron if needed.